De'Audra Crawford is a faith-driven entrepreneur, brand builder, and the founder of URHER LLC — a women's fashion and lifestyle brand rooted in empowerment, built on the belief that every woman already is who she is trying to become.
Born and raised in Douglasville, Georgia, De'Audra is a small-town girl who carries big-city ambition without ever losing her roots. She holds an MBA in Business Administration and earned her undergraduate degree from Benedict College, where she also played competitive softball — a sport that taught her early that showing up, staying in your position, and trusting the process is not just a game strategy. It is a life strategy.
She has navigated seasons that would have caused many women to fold — seasons of fighting to be seen, fighting to be chosen, fighting for every single thing she has ever laid her hands on. And through all of it, she never wavered. Not on her worth. Not on her faith. Not on her belief that what God placed inside her was real and worth the fight.
After more than two decades away, De'Audra returned home to Douglasville — not as the woman who left, but as the woman she became while she was gone. The journey back taught her that you don't come back the same. You come back whole.
"I built URHER because I needed it first. And if I needed it, I knew she did too."
Beyond fashion, De'Audra is the author of Letters to My Girls — Every Stage of You, a devotional journal written for every season a woman walks through. Not the cleaned-up version — the real one.
She is also the creator of the Crowned in Confidence lifestyle line, a growing collection of bold, affirmation-based products for the woman who is finally ready to walk in her calling.
With over 20 years of professional HR experience and a passion for building brands that mean something, De'Audra brings both strategic thinking and heartfelt purpose to everything she creates.
URHER is not just a store. It is her life's work — and yours to shop, explore, and belong to.
